COVEN’s creative processes are unique, which makes its collections one of a kind.

It is core for the brand to pursue and maintain its authorial signature and its products’ high quality, which begin with textile design and deliver authentically exclusive clothing.





Coven's summer collection is evoked by the lines, curves and reliefs of the Pampulha Modern Ensemble, an architectural complex that is a UNESCO World Heritage Site, located in Belo Horizonte, capital of the state of Minas Gerais, in Brazil. A work that celebrates 80 years at the dawn of the new collection: Pampanus. The insertions in the natural landscape by the lake, additions to Oscar Niemeyer's modernism, are sometimes retranslated into detailed modeling, transforming heritage structures into unique, organic and innovative textures.


Pampanus' color palette emerges from the work of renowned Brazilian artists, such as the landscaping of Roberto Burle Marx, the architecture of Niemeyer and the panels of Paulo Werneck and Candido Portinari. Therefore, the tone of a collection that incorporates the facades, panels, tiles, flora and fauna of the iconic space of the capital of Minas Gerais emerges from the colors of the architectural ensemble.


On the banks of the lake that gave the complex its name, Niemeyer thought about paths that would later modulate COVEN's summer 24. Their boldness, combined with the sensitivity of Portinari and Werneck, carved the inspiring foundations of Pampanus, in which the wealth of materials serves the contours of elegance and the fine synchrony between what we wear and the environment that surrounds us.